One of the problems of being self-motivated by something means you often forget that people might not be as keen as you.  And so it comes to pass with sport or business, you have to be motivate others to take action.  We have to 2024 is to address this in 2024 if we are to make a difference.

We’re trying gamification to do this, and are basing this year’s Carbon Champions programme on ideas from Yu-Kai Chou’s Octalysis framework.  So all our projects are being shifted from a calculator that lasts a year to a game that lasts a decade.  We’ll let you know how we get on!