‘Gamification’ is the dreadful word but one which usefully describes the current business trend to try to embed games into everything we do.  Researchers have discovered that people find competing fun although anyone with Xbox-owning children will have grasped this a long time ago.

We’re looking to use this idea to help motivate and sustain motivation people in managing their carbon footprints.  For many people simply the image of a trusted expert (i.e having a top rating) is adequate reward for their contribution.

This is concept is termed kudos. To see how powerful a tool it can be, check out the mobile phone operator Giff Gaff.  They have accrued a large community of kudos-paid advisors to reward members and pass on savings in mobile phone credit for being part of the advice community. We want to harness this knowledge and motivation that exists in the community to create an enthusiastic measure reduce balance community.