In returning the results of the audits back to the companies I waited with apprehension for some response to their carbon audit however no one questioned the results at all to my surprise. 

World Land Trust gave us the option of devising a new format to provide the audit results in however we chose to stick with theirs as it is simple and understandable. However any suggestion on how it results could be presented clearer providing more understanding of how the figure were achieved would be most appreciated.

As with the figures I was expecting some questions such as how does this compare to other companies that are the same category and size and is this a normal result. Perhaps I am under estimating people’s current understanding of carbon footprints which would be great, however I feel this information hasn’t been given much thought. Which is good, at this stage, because we need to learn how to present this information to spark thought and engagement. Saying that for all I know they have all been Googling like crazy to work out if they fit the norm for their carbon footprint!

I talk about fitting the norm because this is what I think will engage people. Being told your carbon footprint is excessive in comparison to other companies should spark a change. But also being as competitive as we all are, being told you are below the norm will push you to improve and maintain that title especial in the world of businesses we all need that competitive edge!

To spark this engagement in the future after more cohorts and we hold and solid base of carbon audits having a leaders board for each category and size of businesses would instantly show where you currently are and where you have to be to be on par or better than your comparators. But how can we do this now there are the 85 companies from Low Carbon Champions but other than that comparative data is slightly thin.

Or am I thinking to narrowly is more than a competitive edge needed? You tell me.