Taking the figure form the EU’s observatory there are 17.69 million people employed by SME’s in the UK that is 28% of our 62.74 Million population here on our island.
It would be great to think that we could reach all those businesses over time but let’s keep this realistic and say we will reach 75% of all the SME’s in the UK so 13.27 million people in the UK would be working in companies who are actively trying to reduce their carbon footprint making them more likely to be more aware of reducing their own carbon footprint by encouragement from their employer.
This would mean 21% of the British public would be educated and engaged to some degree about reducing their carbon footprint. If each of these people reduces their carbon footprint of around 10 tonnes a year by 30% then 39.82 million tonnes of carbon would be saved each year not including the businesses reductions as well! All simply by people engaging on a website because something dull has been made fun and simple!
It clearly isn’t this simple it would be great if it was but what this does show is the potential by tapping into these small businesses giving them a heart that circulates the knowledge to employees could make a massive difference.
